"I want everyone who sees our brand to remember that they have the choice to be better than average." - YB Goode
The Goode Story
YB Goode started as nothing more than a light-hearted joke between two friends Rob Banks and Lee Malone, who shared a love for fashion and urban culture. What began as casual conversations about style and sneaker collections during late-night hangouts soon transformed into one of the trendiest streetwear brands of recent years. Here’s how our story unfolded, from a laughable idea to a thriving fashion empire.
The Beginning: From Jokes to Dreams
We never set out to start a clothing brand. In fact, the entire concept of YB Goode came up during a random conversation about how cool it would be to have our own line of kicks. It started as a playful idea—a name thrown out there as a joke, some scribbled logo ideas on napkins, and a few wild dreams about what the brand could look like.
At the time, we were just two friends with full-time jobs and a shared love for sneaker culture, art, and fashion. We loved putting together outfits that matched our kicks and kept up with the latest trends, but something was always missing from the mix. Either the quality wasn’t there, the designs didn’t pop, or the price tags were too high. That’s when the joke started to become serious—"Why not create the kind of sh*t we actually wanted to wear?"
Turning an Idea into Reality
With no formal background in fashion or retail, we took a leap of faith. We started small, creating a few graphic tees and caps that reflected our love for bold designs and urban culture. We sourced the best fabrics and carefully selected manufacturers to ensure that quality was never compromised, even at the early stages. Little by little, our friends began to notice—and soon, so did their friends.
We created a tiny online store and sold our first few pieces. It wasn’t an overnight success, but the reactions we got fueled our motivation. People loved the authenticity behind YB Goode—our designs were raw, real, and tapped into something bigger than just fashion. They represented a lifestyle, one that resonated with others who shared our PASSION FOR FASHION.
Building a Movement
As word spread, YB Goode went from a side project to something much bigger. We reinvested everything into expanding our collections, spending thousands of hours designing new pieces that captured the essence of what DOPE meant to us. Our research led us to explore innovative colorways that complemented the latest sneaker drops, and our partnership with top manufacturers overseas ensured that our products were not only stylish but also durable and of premium quality.
We started connecting with a wider community, collaborating with artists, skaters, and influencers who shared our vision of what fashion could be. YB Goode became more than just a brand—it was a movement. What once started as a joke between two friends had evolved into a fashion powerhouse that people wanted to be part of.
A Trendsetting Fashion Empire
Fast forward to today, and YB Goode has grown into one of the trendiest names in fashion. We’ve stayed true to our roots, focusing on delivering fresh designs that match the ever-evolving streetwear and sneaker culture. Our collections are designed to stand out, combining bold aesthetics with top-tier craftsmanship, all while staying ahead of fashion trends.
From denim and hoodies to sneakers and accessories, YB Goode has something for everyone who appreciates quality apparel. Our journey has been one of growth, but we’ve never lost sight of the essence of what made us start this brand: authenticity, creativity, and a desire to create something that truly resonates with people.
The Future of YB Goode
YB Goode isn’t just a brand—it’s a community. We’ve always believed that fashion is more than just clothes; it’s a lifestyle, a culture, and a form of self-expression. We’re proud to be part of that, and we’re excited about what’s next for our brand.
As we continue to grow, we’re committed to keeping our designs fresh, our products high-quality, and our customers at the heart of everything we do. We’ll keep pushing the boundaries of the industry, collaborating with artists, exploring sustainable fashion, and creating collections that speak to the street culture that inspires us every day.
Thank you for being part of the YB Goode journey. We started this brand as two friends with a crazy idea, and today, we’re proud to be part of something much bigger than we ever imagined. Join us as we continue to shape the future of style, one bold design at a time.
Welcome to YB Goode.
Where an idea turned into a movement, and fashion became our empire.
